Principles of marketing professors know they need to cover digital marketing in this day and age but know they can’t spend a month teaching the topic. In 1-2 class periods not only will Mimic Intro teach its students the principles, but will also give them a real-world learning experience.
- Practice with thousands of simulated ad dollars.
- Create and optimize simulated PPC campaigns.
- Make a mistake? Waste thousands? No sweat. It’s not real money!
- Prepares users for the real world.
- Practice A/B testing and Conversion Rate Optimization.
- Do keyword research and plan bid strategies.
- Get significant keyword and conversion data sets to analyze.
- Launch multiple email campaigns.
- Learn by doing – read, then practice.
- Compete with other users to see how you perform.
WHAT YOU’LL LEARN
➔ Write Targeted Ads
➔ Perform Strategic Keyword Research
➔ Create High-Converting Landing Pages
➔ How to Measure Key Performance Indicators
➔ Product and Pricing
➔ Email Marketing
➔ Implementing Messenger strategies
➔ Designing Chatbots
How it works?
The Business Simulation platform features the world’s #1 digital marketing simulation and the world’s FIRST social media marketing simulation used in education.
Using the simulation experience, will have in the second part of the module by implementing in a customer acquisition marketing plan.