Digital Strategy & Planning

Module Overview

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Strategy and Planning.


WHAT YOU’LL LEARN

➔    Develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.
➔    Implement a powerful marketing mix that sustains customer engagement and increases sales.
➔    Consolidate the essential skills necessary to create well-measured digital strategies that convert.
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How it works? 

COURSE LENGTH

30 hours

EFFORT

30 hours

FORMAT

100% Online

Courses Overview 

Introduction
Traditional Communications
Digital Communications
Digital Channels
Social Customer Service
Budget & Resourcing
Big Data & Analytics
Digital Leadership
Strategy Formulation & Plan

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