Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.
The Digital Marketing Module will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
Upon successful completion, you will become a Certified Digital Marketing Professional.
WHAT YOU’LL LEARN
➔ Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
➔ Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
➔ Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.
How it works?
The Digital Marketing Foundations course will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy.
The Website Optimization course will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
The Content Marketing course will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
The Social Media Marketing course enables you to apply social media concepts and best practices to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.
The Search Engine Optimization (SEO) course will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
This course will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognize the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).
The Display & Video Advertising course will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.
The Email Marketing course will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimize and report on the performance of campaigns
The Analytics course will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognize the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.
The Digital Strategy course uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives