Fundamentals

Module Overview

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.

The Digital Marketing Module will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.


WHAT YOU’LL LEARN

➔ Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
➔ Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 
➔ Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

How it works? 

COURSE LENGTH

30 hours

EFFORT

30 hours

FORMAT

100% Online

Courses Overview 

Foundations of Digital Marketing
Website Optimisation
Content Marketing
Social Media Marketing
SEO
Paid Search
Display & Video Advertising
Email Marketing
Analytics
Digital Strategy

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