Diploma in Digital Marketing
Overview and Structure
We are living in a world that is connected more and more via the online environment. Naturally, the field of digital marketing is nowadays one of the prime sources of customer relationships and all brand-related promotion. This makes it of crucial importance to all modern, aspiring and visionary businesses and the brains behind them. Taking this is into consideration, a qualification in this area is most certainly useful, but why is our program the right one for you?
This digital marketing diploma program begins with an introduction of the digital marketing landscape, gaining a fundamental understanding of its core principles, as well as being able to define the key differences between Traditional Marketing & Digital Marketing.
The program then takes a closer look at search engine platforms, covering terminology and technical insights necessary for an effective SEO strategy. You will understand how to create, measure and analyze advertising campaigns.
By the end of the online course, you will integrate your digital marketing ideas to develop, plan and implement an effective digital marketing strategy, based on your organizational priorities and resources.
You will then have a great opportunity to put everything you’ve learnt online into practice by either applying for a 12 month paid internship in a company in New York City or by starting your own online marketing agency. All with our help.
Our 6 month educational program comes as a perfect blend of quality and quantity of information that will get you ready to face the industry head-on.
INTERNSHIP OR ONLINE AGENCY
Regardless of your choice between employment or entrepreneurship, our 12 month after-study programme will add up to a complete learning experience.
How it works?
The Industry Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.
What you’ll learn
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you. The Digital Marketing Module will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools.
The Digital and Social Selling Module is designed to help you integrate digital techniques into your sales process to acquire more prospects, reduce lead times, nurture customers and drive revenue.
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialized SEO module is a professional certificate delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
This module is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.
Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.
This module introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.
An extremely hot area of technology right now, with new companies, products and opportunities springing up all over the world to take advantage of it. Join the transformation and improve outcomes in any industry by connecting devices and analyzing data to find patterns.
Principles of marketing professors know they need to cover digital marketing in this day and age but know they can’t spend a month teaching the topic. In 1-2 class periods not only will Mimic Intro teach its students the principles, but will also give them a real-world learning experience.
➔ Certificate of Completion from Manhattan Studies Institute
➔ Professional Diploma from Digital Marketing Institute
➔ Certificate of Completion from CISCO Networking Academy
➔ Certificate of Proficiency from Stukent