Search Marketing

Module Overview

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

This specialized SEO module is a professional certificate delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

Upon successful completion, you will become a Certified Digital Marketing Specialist in Search.


WHAT YOU’LL LEARN

➔    Create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques.
➔    Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions.
➔    Generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns



How it works? 

COURSE LENGTH

30 hours

EFFORT

30 hours

FORMAT

100% Online

Courses Overview 

Introduction
SEO Setup
SEO Content
SEO Workshop
Paid Search
Display Advertising
Video Advertising
Analytics Setup
Applied Analytics
Strategy & Planning

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