Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
This module is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area.
Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Social and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.
WHAT YOU’LL LEARN
➔ Develop and implement a robust social media strategy that fosters trust and increases sales.
➔ Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.
➔ Exceed sales targets and advance your career with the latest social media marketing techniques.
How it works?
The Social Research course will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
The Content Creation course equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
The Facebook course provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
This course equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
The LinkedIn course gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
The Social Video course will introduce you to the concept of social video marketing. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
The Marketing Automation course aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
Through the Strategy & Planning course you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.